Authentic Marketing

There's a version of a successful business owner that gets talked about a lot. She goes to networking events and works the room. She posts on LinkedIn every day with confident opinions. She has a personal brand, a content strategy, and a newsletter with a catchy name. She loves it. It energises her. I am not her. How I Actually Got My Clients I have two long term clients I've worked with for years. Both came from my serviced office days, in different ways. One signed up to a