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Why Your Cold Emails Are Being Ignored: A Small Business Reality Check
Let's talk about the email sitting in your inbox right now. The one from someone you've never met, telling you all about their services, ending with "I'd love to jump on a quick call." You haven't replied. You probably won't. Now think about the last cold email you sent. The one you crafted carefully, maybe even lost a bit of sleep over. The one that got no response. Uncomfortable, isn't it? Every Small Business Sends Cold Emails. Most Get Ignored. Every small business owner

Alexandria Keeble
Mar 262 min read


I Spent My Twenties Thinking I Was Broken. A Late ADHD Diagnosis Proved I Wasn't.
For most of my twenties I couldn't hold down a job. I got fired more than once. For a long time I believed every unkind thing that was said about me. It wasn't until I was 36 that I finally understood why, and everything changed.

Alexandria Keeble
Mar 42 min read


The One Man Band's Survival Guide to Not Drowning in Admin
You started your business because you're good at what you do. Not because you love chasing invoices or answering emails at 10pm. So why does the admin keep winning? Here's how to stop drowning in it

Alexandria Keeble
Feb 283 min read


I Didn't Want to Go to an Office, So I Built a Career Helping People Who Can't Leave Theirs
There's a particular kind of dread that hits on a Sunday evening. You know the one. I built a career around escaping it, and it accidentally turned into something bigger.

Alexandria Keeble
Feb 272 min read


5 Ways a Virtual Assistant Can Save You Time (and Money) in Your Business
If you’ve ever looked at your to-do list and wondered how you’ll fit it all in, you’re not alone. Business owners, financial advisers,...

Alexandria Keeble
Aug 14, 20253 min read
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